Quarterly report pursuant to Section 13 or 15(d)

Summary of Significant Accounting Policies - Additional Information (Details)

v3.23.3
Summary of Significant Accounting Policies - Additional Information (Details) - USD ($)
 1 Months Ended 3 Months Ended 9 Months Ended 12 Months Ended
Aug. 31, 2020
Sep. 30, 2023
Sep. 30, 2022
Sep. 30, 2023
Dec. 31, 2022
New Accounting Pronouncements or Change in Accounting Principle [Line Items]          
Percentage of loyalty for subscription customers 5.00%        
Percentage of loyalty for non-subscription customers 1.00%        
Annual amount spent by customer to earn discount $ 200        
Term of license agreement       10 years  
Term of franchise agreement       10 years  
Maximum number of days for refund for returns       30 days  
Allowance for sales returns and charge backs       $ 497,000 $ 942,000
Maximum settlement terms of credit card transactions included in cash and cash equivalents       5 days  
Allowance for doubtful accounts receivable   $ 695,000   $ 695,000 156,000
Prepaid marketing and advertising expenses   7,799,000   7,799,000 $ 1,050,000
Prepaid advertising   $ 7,480,000   $ 7,480,000  
Minimum          
New Accounting Pronouncements or Change in Accounting Principle [Line Items]          
Lease term   10 years   10 years  
Maximum          
New Accounting Pronouncements or Change in Accounting Principle [Line Items]          
Lease term   15 years   15 years  
Internal Use Software          
New Accounting Pronouncements or Change in Accounting Principle [Line Items]          
Internal use software, expected economic life   3 years   3 years  
One Customer | Total Revenue | Customer Concentration Risk          
New Accounting Pronouncements or Change in Accounting Principle [Line Items]          
Concentration Rate   28.00% 13.00% 26.00%  
Two Customer | Accounts Receivable | Customer Concentration Risk          
New Accounting Pronouncements or Change in Accounting Principle [Line Items]          
Concentration Rate       41.00%  
Three Customer | Accounts Receivable | Customer Concentration Risk          
New Accounting Pronouncements or Change in Accounting Principle [Line Items]          
Concentration Rate         51.00%