Other Assets |
6 Months Ended |
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Jun. 30, 2025 | |
| Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract] | |
| Other Assets |
Other Assets As of June 30, 2025 and December 31, 2024, we reported $48,661 and $50,546 of other assets on the consolidated balance sheets, respectively, related to prepaid advertising credits received in exchange for finished goods and apparel inventory. We measured the non-cash consideration of the prepaid advertising credits based on the standalone selling price of the finished goods inventory at the time of transfer to the counterparty. Based upon the period over which we expect to use these advertising credits, we concluded that $5,040 were current as of both June 30, 2025 and December 31, 2024, and have been recorded as "Prepaid expenses and other current assets" on the consolidated balance sheets, and $43,621 and $45,506 were non-current as of June 30, 2025 and December 31, 2024, respectively, and have been recorded as "Non-current prepaid marketing expenses" on the consolidated balance sheets.
Prepaid advertising credits are recorded upon revenue recognition, coinciding with the transfer of the finished goods inventory. We recognized $406 of revenue for both the three and six months ended June 30, 2025, and $3,417 and $11,904 of revenue for the three and six months ended June 30, 2024, respectively, on the consolidated statements of operations related to shipments of inventory in exchange for prepaid advertising. We utilized $1,375 and $2,291 of prepaid advertising credits for the three and six months ended June 30, 2025, respectively, and $230 and $1,762 for the three and six months ended June 30, 2024, respectively.
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