Annual report pursuant to Section 13 and 15(d)

Concentrations

v3.22.4
Concentrations
 12 Months Ended
Dec. 31, 2022
Risks and Uncertainties [Abstract]  
Concentrations Concentrations The Company has significant suppliers and service providers that are important to its sourcing, roasting, manufacturing, and any related ongoing servicing of merchandise and content. Approximately 55.6% of the Company’s coffee purchases were generated from five vendors for the year ended December 31, 2022; 81.4% and 71.6% of the Company’s purchases were generated from four vendors for the years ended December 31, 2021 and 2020, respectively. The Company’s four main shipping vendors account for approximately 73.7%, 91.7% and 81.0% of total shipping expenses for the years ended December 31, 2022, 2021 and 2020, respectively. In addition, the Company’s primary fulfillment service provider accounted for 90.7%, 96.6% and 92.0% of total fulfillment costs for the years ended December 31, 2022, 2021 and 2020, respectively. Further, approximately 41.6% of the Company’s marketing expenses for the year ended December 31, 2022 were generated from seven vendors; 53.1% of the Company’s marketing expenses for the year ended December 31, 2021 were generated from five vendors; and 62.0% of the Company’s marketing expenses for the year ended December 31, 2020 were generated from four vendors. The Company does not have any long-term arrangements with these vendors or its other suppliers and service providers to guarantee availability of inventory, content, or services. The loss of the above vendors could have an impact on the operations of the Company until a suitable replacement could be engaged.