Summary of Significant Accounting Policies (Tables)
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9 Months Ended |
Sep. 30, 2022 |
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| Accounting Policies [Abstract] |
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| Schedule of Disaggregation of Revenue by Sales Channel |
The following table disaggregates revenue by sales channel:
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Three Months Ended September 30, |
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Nine Months Ended September 30, |
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2022 |
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2021 |
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2022 |
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2021 |
| Direct to Consumer ("DTC") |
$ |
38,082 |
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$ |
37,512 |
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$ |
113,376 |
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$ |
115,656 |
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| Wholesale |
32,247 |
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19,459 |
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78,173 |
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38,608 |
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| Outpost |
5,165 |
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3,135 |
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16,146 |
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6,989 |
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| Total net sales |
$ |
75,494 |
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$ |
60,106 |
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$ |
207,695 |
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$ |
161,253 |
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| Schedule of Deferred Revenue, Gift Cards, and Loyalty Program, Including Significant Changes in Deferred Revenue |
The following table provides information about deferred revenue, gift cards, and Loyalty Program, including significant changes in deferred revenue balances:
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Three Months Ended September 30, |
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Nine Months Ended September 30, |
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2022 |
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2021 |
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2022 |
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2021 |
| Balance at beginning of period |
$ |
8,010 |
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$ |
5,221 |
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$ |
7,334 |
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$ |
4,615 |
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| Sales of gift cards |
393 |
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105 |
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751 |
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313 |
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| Redemption of gift cards |
(317) |
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(93) |
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(620) |
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(330) |
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| Increase from deferral of revenue |
3,411 |
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3,269 |
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3,411 |
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3,269 |
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| Decrease from revenue recognition |
(3,335) |
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(2,973) |
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(3,586) |
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(3,507) |
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| Loyalty Program points earned |
632 |
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864 |
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1,880 |
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2,298 |
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| Loyalty Program points redeemed/expired |
(174) |
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(248) |
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(550) |
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(513) |
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| Ending balance as of period |
$ |
8,620 |
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$ |
6,145 |
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$ |
8,620 |
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$ |
6,145 |
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| Schedule of Estimated Useful Lives |
Estimated useful lives are as follows:
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Estimated Useful Lives |
| Land |
— |
| Building and Leasehold improvements |
5 |
— |
39 years |
| Computer equipment and software |
3 years |
| Machinery and equipment |
5 |
— |
15 years |
| Vehicles |
5 years |
Property, plant and equipment, net consists of the following:
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September 30, |
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December 31, |
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2022 |
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2021 |
| Land |
$ |
2,196 |
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$ |
2,196 |
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| Building and leasehold improvements |
15,181 |
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11,273 |
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| Computer equipment and software |
4,500 |
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3,474 |
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| Machinery and equipment |
9,908 |
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8,323 |
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| Vehicles |
1,065 |
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1,057 |
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| Furniture and fixtures |
1,696 |
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961 |
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| Construction in progress |
21,906 |
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9,236 |
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56,452 |
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36,520 |
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| Less: accumulated depreciation and amortization |
(8,415) |
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(5,406) |
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| Total property, plant and equipment, net |
$ |
48,037 |
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$ |
31,114 |
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The portion of depreciation expense related to production and distribution facilities is included in cost of goods sold including occupancy costs on the unaudited consolidated statements of operations. Depreciation expense recorded in cost of goods sold and general and administrative expenses was as follows:
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Three Months Ended September 30, |
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Nine Months Ended September 30, |
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2022 |
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2021 |
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2022 |
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2021 |
| Cost of goods sold |
$ |
207 |
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$ |
209 |
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$ |
619 |
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$ |
549 |
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| General and administrative |
825 |
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634 |
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2,411 |
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1,434 |
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| Total depreciation expense |
$ |
1,032 |
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$ |
843 |
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$ |
3,030 |
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$ |
1,983 |
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