Quarterly report pursuant to Section 13 or 15(d)

Other Assets

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Other Assets
6 Months Ended
Jun. 30, 2024
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]  
Other Assets Other AssetsDuring the third quarter of 2023, we entered into a contract whereby we agreed to exchange finished goods inventory for prepaid advertising which must be used within four years from the contract date, for a stated contract price of $41,565. During the first quarter of 2024, we entered into amendments to the contract under the same terms for an incremental stated contract price of $6,735. We measured the noncash consideration using the standalone selling price of finished goods sold to distributors, which was 84% of the stated contract price. Revenue and corresponding prepaid advertising is recognized based on the standalone selling price as the products are delivered. As of June 30, 2024 and December 31, 2023, we recognized $39,043 and $28,901 of other assets on our consolidated balance sheet, respectively. Based upon the period over which we expect to use these advertising credits, we concluded that $6,129 were current as of both June 30, 2024 and December 31, 2023, and have been recorded as prepaid and other current assets on our consolidated balance sheets, and $32,914 and $22,772 were non-current and have been recorded as other assets on our consolidated balance sheets as of June 30, 2024 and December 31, 2023 respectively. We recognized $3,417 and $11,904 of revenue for the three and six months ended June 30, 2024, respectively, on our consolidated income statement related to shipments of inventory in exchange for prepaid advertising under this contract.