Annual report pursuant to Section 13 and 15(d)

Concentrations (Details)

v3.22.0.1
Concentrations (Details) - item
 12 Months Ended
Dec. 31, 2021
Dec. 31, 2020
Dec. 31, 2019
Coffee purchases | Supplier Concentration Risk | Four coffee vendors      
Concentration Risk [Line Items]      
Concentration Risk, Percentage 81.40% 71.60% 80.90%
Number of vendors 4 4  
Shipping vendors | Shipping Expenses Concentration Risk | Five shipping vendors      
Concentration Risk [Line Items]      
Concentration Risk, Percentage 91.70% 81.00% 82.50%
Number of vendors 5 5  
Fulfillment service provider | Fulfillment Service Provider Concentration Risk | Primary service provider      
Concentration Risk [Line Items]      
Concentration Risk, Percentage 96.60% 92.00% 99.00%
Marketing vendors | Marketing Expenses Concentration Risk | Five marketing expenses vendors      
Concentration Risk [Line Items]      
Concentration Risk, Percentage 53.10%    
Number of vendors 5    
Marketing vendors | Marketing Expenses Concentration Risk | Four marketing expenses vendors      
Concentration Risk [Line Items]      
Concentration Risk, Percentage   62.00%  
Number of vendors   4  
Marketing vendors | Marketing Expenses Concentration Risk | Three marketing expenses vendors      
Concentration Risk [Line Items]      
Concentration Risk, Percentage     57.60%
Number of vendors     3