General form of registration statement for all companies including face-amount certificate companies

Summary of Significant Accounting Policies (Tables)

v3.22.0.1
Summary of Significant Accounting Policies (Tables)
12 Months Ended
Dec. 31, 2021
Summary of Significant Accounting Policies  
Schedule of deferred revenue, gift cards, and Loyalty Program, including significant changes in deferred revenue

The following table provides information about deferred revenue, gift cards, and Loyalty Program, including significant changes in deferred revenue balances during the years ended December 31, 2021 and 2020:

​

​

​

​

​

January 1, 2020

    

$

1,300

Sales of gift cards

​

 

512

Redemption of gift cards

​

 

(319)

Increase from deferral of revenue

​

 

3,383

Decrease from revenue recognition

​

 

(1,107)

Loyalty Program points earned

​

​

891

Loyalty Program points redeemed

​

​

(45)

December 31, 2020

​

$

4,615

Sales of gift cards

​

 

838

Redemption of gift cards

​

 

(458)

Increase from deferral of revenue

​

 

3,750

Decrease from revenue recognition

​

 

(3,507)

Loyalty Program points earned

​

 

3,194

Loyalty Program points redeemed/expired and breakage

​

 

(1,098)

December 31, 2021

​

$

7,334

Schedule of disaggregation of revenue by sales channel

The following table disaggregates revenue by sales channel:

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​

​

​

​

​

​

​

​

​

​

​

​

December 31

​

    

2021

    

2020

    

2019

Direct to Consumer

​

$

165,299

​

$

137,724

​

$

73,590

Wholesale

​

 

55,761

​

 

23,351

​

 

7,717

Outpost

​

 

12,041

​

 

2,834

​

 

821

Total net sales

​

$

233,101

​

$

163,909

​

$

82,128

Schedule of reconciliation of cash, cash equivalents, and restricted cash

The following table provides a reconciliation of cash, cash equivalents, and restricted cash reported in the consolidated balance sheets to the total amounts reported in the statements of cash flows.

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​

​

​

​

​

​

​

​

    

December 31, 2021

    

December 31, 2020

Cash

​

$

17,329

​

$

34,207

Proceeds from credit card transactions in transit-holding cash accounts

​

 

1,005

​

 

1,025

Restricted cash

​

 

—

​

 

400

Total cash and cash equivalents and restricted cash

​

$

18,334

​

$

35,632

Schedule of estimated useful lives

Estimated useful lives are as follows:

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​

​

​

​

​

Estimated

​

    

Useful Lives

Land

 

—

Building and Leasehold improvements

 

5 – 39 years

Computer equipment and software

 

3 years

Machinery and equipment

 

5 – 15 years

Vehicles

 

5 years