General form of registration statement for all companies including face-amount certificate companies

Summary of Significant Accounting Policies - Disaggregation of revenue by sales channel (Details)

v3.22.0.1
Summary of Significant Accounting Policies - Disaggregation of revenue by sales channel (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2021
Dec. 31, 2020
Dec. 31, 2019
Disaggregation of Revenue [Line Items]      
Total net sales $ 233,101 $ 163,909 $ 82,128
Direct to Consumer      
Disaggregation of Revenue [Line Items]      
Total net sales 165,299 137,724 73,590
Wholesale      
Disaggregation of Revenue [Line Items]      
Total net sales 55,761 23,351 7,717
Outpost      
Disaggregation of Revenue [Line Items]      
Total net sales $ 12,041 $ 2,834 $ 821